"Cheerleaders for Charity"

The Dallas Cowboy Cheerleaders join Arizona Tan and Sick Children's Charity in unique fund raising event

Arizona Tan and Mystic Tan™
(July 12, 2002)

Toronto, Canada - Arizona Tan, a leading indoor tanning retailer and recent winner of the 2002 Consumers Choice Award for customer excellence, is pleased to announce the introduction of the revolutionary Mystic Tan™ 60-second tanning booths to Ontario.

To celebrate Mystic Tan's Ontario launch, Arizona Tan has invited the Dallas Cowboy Cheerleaders, who endorse and employ Mystic Tan™ exclusively, to visit Arizona Tan on Saturday July 20th 2002. Their appearances will include autograph signing sessions, media interviews and photo ops. The official launch will be broadcast live on July 20th from Arizona Tan's Woodbridge location by Z103.5, "Toronto's #1 radio station as voted by the Toronto Sun readers".

Kim Fletcher, Arizona Tan's President, commented, "We have been offering Mystic Tan to our customers for the last two months. The response has been very upbeat. Customers with pale skin complexions have commented that they love the experience of having a golden tan for the first time in their lives." Many consumers spend time and money on indoor tanning crèmes but find it difficult to apply a self tanner to the entire body evenly. Mystic Tan™ offers a full-body tanning process that utilizes new technology to create a uniform, natural-looking tan in less than sixty seconds, without UV rays.

Arizona Tan, with 6 corporate-owned locations, is one of Ontario's leading indoor tanning salon operators. Employing unique technology to enhance the customer's experience, Arizona Tan was featured recently in a number of articles and TV appearances. The Company's goal is to help its customers achieve the finest, healthiest and best tan possible. Arizona Tan prides itself on offering the latest in tanning technology and innovative solutions.

Dallas Cowboy Cheerleaders® The name itself brings images of an American icon—beautiful ladies decked out in blue and white uniforms cheering America's Team on to victory. Everywhere across the country or around the world that any of these young ladies appear thousands of fans congregate looking for the opportunity for a photograph, an autograph, or a few moments to say hello. America's Sweethearts have become the darlings of the National Football League.